QUICK TAP WALLET
WHEN
2012 - 2013
COMPANY
Orange Group Ltd.
WHAT I DID
UX/UI Design
MY ROLE
As the sole UX designer on the project I was given the objective to create a user-friendly mobile application on Google’s Android OS, which enabled users to pay for everyday goods via NFC (Near Field Communication) technology.
I was responsible for creating the initial concept, with inputs from marketing, first wireframes, designing key screens and end-to-end user journeys.
A big part of my work lied in designing, developing and updating technical storyboards and flows with and for the research and development department. These storyboards helped developers and the UAT teams to understand the whole application flow and design, allowing them to report back any technical issues and bugs by following the screen flow and technical conditions.
The team used the created and documented to report back to stakeholders for approvals and application design changes.
The application was initially called Jasper but was launched in France as Cityzi and the UK as Quick Tap Wallet.
Context - Identified customer types and their eligibility for the product usage. Barclays, as the main stakeholder, wanted to target a specific customer type for the product to potentially extend other financial services and products to them.
Customer service flow - part of the overall user experience Orange and Barclays staff had to be trained how to deal with enquiries related to the product. We created a specific handling process to uniform the customer experience regardless of the brand entry point.
THE CHALLENGE
The project was initially kicked on feature phones but it emerged relatively quickly that the functionalities desired by users and the business needed a newer technology. The business and stakeholders decided to move to Android Jelly Bean. The devices & software supported NFC which made the development of the application easier. An external agency was tasked to carry out the initial user research, summaries the insights, create high level user flows and the ideal on boarding experience. The gathered information was passed on to me for analysis and to design the actual product.
Outlining the ideal customer journey
Through research, design and product development I contributed over the course of the project lifecycle to a comprehensive guide for designing the best possible solution involving NFC technologies.